bamnfi wrote:
look what BMW did once before with the C1. Now that was fugly.
The sad thing is the C1 looks like a car manufacturer's take on how bikes could be. But BMW is the second oldest motorcycle manufacturer in the world and should know better. Having said that, there are still C1s floating around and I guess for a small market segment, they're just the ticket.
What haven't they tried? Convertible. SUV. Wagon ('Clubman'). Check, Check, Check. I guess they know how to milk a brand, unlike VW who bought the Rolls Royce car manufacturing business only to find out afterwards the deal didn't include the Rolls Royce brand (which BMW snapped up). Hence the VW Phaeton (No, not surprised you haven't heard of it), while BMW make Rolls Royce. (Note to self: That World War was worth fighting, wasn't it...)