Watch how the choke operates while someone pulls on the choke for you. There should be two stages.
Stage 1 - cam moves and increases throttle/idle speed only. Jet does not move.
Stage 2 - Lever moves jet down increasing flow of fuel and throttle also continues to increase.
There should be a small screw that you want almost touching the cam when the choke is off so that as soon as you pull on the choke it will increase the throttle. Make sure it is not touching when in and at idle though.
The normal procedure for a dead cold car is choke right out and as soon as it starts usually very soon back to half way so you just have a high idle speed.
_________________
68 Morris Cooper S Mk1 (*ex 78 1275 LS 4th last built, 70 Morris 1500 OHC & 70 MiniMatic)