From my aviation experience with 747 brakes, the friction surface from a high speed or emergency stop should be very shiny and consistently grooved with melted friction materials (both pad and rotor sometimes) around the edges.
The pads still have valleys so the surface wasn't uniform prior and local heat build up on the ridges has led to the fade situation more than the other things, ie not completely bed in properly.
However, giving turbodave the benefit of doubt and reading the ebc
news suggests he could be right and it may be the material
ebc website wrote:
Every one of the above materials has been completely reformulated for 2004
or it could be a manufacturing/quality issue
ebc website wrote:
A lot has changed at EBC on the car friction materials front in the last six months since we acquired a 100% ownership of European Friction Industries in Bristol (EFI). EFI has 4 inhouse dynamometers and a team of material research engineers and is proud to bring you this new range of cutting edge brake pad formulations for all levels of fast street, trackday and closed circuit racing.
I believe if the pads were ground/milled and installed with conforming rotors that they would most likely be up to spec.
cheers
Daniel